MY WORK

MY OTHER PROJECTS

PROJECT BRIEF

The objective of this project is to design a clear, engaging infographic that communicates a current social, environmental, technological, or cultural issue to a general audience. The infographic should translate complex information into an accessible visual narrative, helping viewers quickly understand the issue, its causes, impacts, and potential future implications. The focus is on visual communication, hierarchy, and clarity rather than dense text, ensuring the design is informative, visually compelling, and easy to interpret at a glance.The target audience is young adults and the wider public who may have limited prior knowledge of the topic but are curious and visually driven. The infographic should be suitable for digital platforms such as social media, online articles, or educational websites, while also being adaptable for print. The design should use a cohesive colour palette, legible typography, icons or data visualisation elements, and a clear flow of information. All data must be accurate, sourced from reliable and up-to-date references, which should be acknowledged subtly within the design.The final outcome should demonstrate strong layout structure, effective use of hierarchy, and thoughtful visual storytelling. Success will be measured by how clearly the issue is communicated, how engaging the infographic is visually, and how well design choices support the message rather than distract from it. The infographic should encourage awareness, reflection, or discussion around the chosen issue while maintaining a professional and contemporary design aesthetic.

PROJECT BRIEF

The Termoli Rebranding Competition challenges designers to develop a contemporary visual identity that repositions Termoli as a culturally rich, coastal Italian city with deep historical roots and a strong connection to the Adriatic Sea. The aim of the rebrand is to create a cohesive and compelling identity that attracts visitors, supports tourism, and strengthens civic pride, while remaining authentic to Termoli’s heritage as a historic port town shaped by the sea, trade, and community.The target audience includes international and domestic tourists, particularly culturally curious travellers, as well as local residents and businesses who will engage with the identity across public spaces and promotional materials. The rebrand should balance tradition and modernity, using visual language that feels timeless rather than trend-driven. Designers are encouraged to draw inspiration from Termoli’s medieval old town, coastline, fishing culture, and maritime history, translating these elements into a clear, flexible system that works across digital, print, environmental graphics, and wayfinding.The final outcome should include a refined logo or wordmark, supporting graphic elements, colour palette, and typography system, demonstrated through key applications such as tourism campaigns, signage, posters, and digital media. Success will be measured by how effectively the identity communicates Termoli’s sense of place, supports storytelling and exploration, and creates a memorable, unified visual presence that can be sustained long-term by the city.